Using LinkedIn Logos: What You Need to Know

As a third-party developer, you may be interested in using the LinkedIn logo on your website or application that offers access to the LinkedIn platform via the LinkedIn API's. Before doing so, it is essential to understand the policies and guidelines set by LinkedIn regarding the use of its logos.

To begin with, approval from LinkedIn is required before you can use their logos. This applies even if you have a partner agreement in place. The agreement will likely specify that you must seek permission to use LinkedIn's trademarks or brand features.

There are several key guidelines you should follow when using LinkedIn's logos:

* You cannot imply affiliation or endorsement by LinkedIn of your products or services.

* You cannot modify the logo or combine it with other symbols, words, images, designs, or slogans.

* You cannot use the logo on promotional materials that you distribute or sell.

* You cannot use the logo more prominently than your product or service name.

* You cannot use the logo as part of your business, group, event, product, service, app, domain name, social media account, or other offering.

Additionally, there are certain types of requests that LinkedIn will not approve because they violate their Terms of Service. These include uses that imply affiliation or endorsement by LinkedIn, as well as any other uses that do not adhere to the guidelines outlined above.

If you need permission to use LinkedIn's logos, it is essential to contact them directly and provide a specific request outlining your intended use. While LinkedIn generally does not permit its members, third-party developers, partners, and media outlets to use its name, trademarks, logos, web pages, screenshots, and other brand features without prior approval, there are narrow and specific exceptions that can be detailed below.

In conclusion, using LinkedIn's logos requires permission from the platform, even if you have a partner agreement in place. By understanding the guidelines and policies outlined above, you can ensure that your use of the logo is compliant with LinkedIn's Terms of Service and does not violate their brand protection laws.

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